Produktchef med personalansvar Riktad Markandsföring
Core
Lead the development and management of ICA's targeted marketing product portfolio, combining business responsibility, product development, and team leadership to serve millions of customers through data-driven communication.
Role type
Senior Product Manager with People Management
Builds
CRM, Marketing Automation, customer segmentation, and personalized communication solutions for digital and analog channels
Domain
Retail / Customer Marketing / CRM
Deliverable
product features
Required skills
Product leadership, business development, team leadership, budget management, roadmap planning, CRM strategy, cross-functional collaboration
Preferred skills
Experience in targeted marketing, digital marketing, customer journeys, personalization
Technologies
CRM, Marketing Automation
Responsibilities
Lead and develop the team through clear goals, priorities, and coaching; Own business profitability, roadmap, and long-term development; Prioritize and drive development initiatives from idea to implementation; Manage budget, business rules, KPIs, and financial follow-up; Build strong collaborations with customer teams, business roles, IT, analysis functions, and external partners; Ensure learning and coaching for customer teams on products, services, CRM strategy, and area profitability