Head of Customer Activation
Core
Lead global transformation of customer activation from marketing to a commercial platform for acquisition, engagement, and revenue growth.
Role type
Senior leadership (Head of Function)
Builds
Global customer engagement platforms (Centers, Tech Days, Academy) and commercial pipelines
Domain
Industrial manufacturing (CNC, metal cutting) / B2B Sales
Deliverable
product features | client delivery
Required skills
Global leadership, change management, B2B sales strategy, technical credibility in manufacturing/CNC, commercial mindset, stakeholder collaboration
Preferred skills
Experience in industrial training organizations, product management, technical leadership
Technologies
None stated
Responsibilities
Drive global customer engagement through Centers, develop Tech Days platform, transform Academy to revenue model, ensure technical content relevance, lead global team
Seniority
Senior, strategic leadership