Marketing Automation Specialist - Malmö
Core
Build and manage CRM and marketing automation infrastructure to nurture leads over long decision cycles and automate lead handover to lawyers.
Role type
Marketing Automation Specialist (Infrastructure & CRM)
Builds
Marketing automation workflows, CRM systems, lead scoring models, and attribution dashboards for a legal tech firm.
Domain
Legal services / B2B Marketing / Data Infrastructure
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM and marketing automation implementation, lead scoring, tracking and attribution modeling, GDPR compliance in marketing, data quality management, workflow automation without developer intervention
Preferred skills
Building CRM from scratch, experience with HubSpot or Salesforce, basic coding or API integration skills, B2B lead scoring experience, experience implementing new systems in organizations that didn't request them
Technologies
CRM tools, marketing automation platforms, HubSpot, Salesforce
Responsibilities
Select, set up, and maintain CRM and automation tools; build nurture flows for long sales cycles; define and implement lead scoring with lawyers; set up tracking and attribution; build dashboards for leadership; ensure data protection, consent, and unsubscribe management; automate lead handover to the correct lawyer in the correct city; clean and maintain data quality
Seniority
Individual Contributor, building a new function from scratch