Growth Marketing Specialist
Core
Build growth marketing capability from scratch to attract new B2B customers, generate inbound demand, and convert interest into sales opportunities.
Role type
Growth Marketing Specialist (IC)
Builds
Digital campaigns, website content, landing pages, email flows, and webinar events for B2B SaaS customers.
Domain
B2B SaaS / Digital Marketing
Deliverable
product features
Required skills
B2B lead generation, inbound marketing, content creation, data analysis, campaign optimization, conversion rate optimization, copywriting, project management
Preferred skills
SaaS experience, AI tool usage (ChatGPT, Copilot), HubSpot, WordPress, Webflow, Google Analytics, LinkedIn Campaign Manager, Google Ads
Technologies
HubSpot, WordPress, Webflow, Google Analytics, Google Search Console, LinkedIn Campaign Manager, Google Ads, Canva, ChatGPT, Copilot, Claude
Responsibilities
Create and publish digital content; plan and execute awareness campaigns; optimize website conversion and customer journeys; collaborate with Sales on inbound leads; analyze marketing performance data; build landing pages and email flows; manage website and LinkedIn presence; support local market activities in Sweden, Norway, Denmark, Finland, and Australia.
Seniority
Mid-level, hands-on IC
