Marketing Manager till OKQ8
Core
Central receiver and driving force for marketing assignments from internal stakeholders, translating business needs into concrete, executed, and followed-up marketing activities with a focus on services, local campaigns, and business-closeness.
Role type
Marketing Manager (Services & Local Campaigns)
Builds
Marketing activations for services (Fleetcard, Car Wash, Rental, Carpool), local campaigns, and station-adjacent activities.
Domain
Retail / Automotive Services / Mobility
Deliverable
product features
Required skills
Planning and executing marketing activities from brief to delivery, Digital marketing (influencer, local advertising, channel selection), Stakeholder management in complex organizations, Collaboration with in-house agencies and external partners, Commercial understanding of retail and B2B, Project management tools (Power Automate, AirTable, Planner), KPI tracking and reporting.
Preferred skills
Experience in service areas like mobility, car wash, rental, car-sharing, or fleet solutions, Local/geographically bounded marketing campaigns, Performance marketing metrics (reach, traffic, leads, sales).
Responsibilities
Drive marketing activities from brief to production and follow-up, Plan and execute local campaigns and station-adjacent activities, Ensure B2B perspective in marketing planning, Coordinate production with studios and agencies, Develop workflows for briefs and prioritization, Follow up activities against relevant KPIs.
Seniority
Mid-Senior, hands-on IC
