Specialist Kundinsikt & Kundresor
Core
Specialist in Microsoft Customer Insight responsible for operationalizing customer data into segmentation, customer journeys, and automated communication to enhance customer experience.
Role type
Specialist, hands-on IC
Builds
Automated customer journeys, segmentation logic, and communication flows
Domain
Energy sector + Customer Data & Marketing Automation
Required skills
Microsoft Customer Insight, CRM platforms, Marketing Automation, Customer Data Platforms (CDP), data flow management, segmentation logic, customer journey mapping, data analysis, stakeholder collaboration
Preferred skills
Qlik, Power BI, digital and data-driven business operations
Responsibilities
Operate Microsoft Customer Insight, build and develop segmentation and customer journeys, manage data source connections and customer logic, translate business needs into automated journeys, track results and recommend improvements, contribute to evolving customer data work methods
Seniority
Specialist, hands-on IC
