Group Digital Marketing Specialist to Nord-Lock Group
Core
Oversee and maintain company websites/apps, execute digital campaigns, and optimize marketing automation/CRM processes to drive lead generation and business growth.
Role type
Group Digital Marketing Specialist (B2B)
Builds
Global digital presence, marketing campaigns, and customer journey experiences for a bolting and engineering solutions company.
Domain
Industrial manufacturing / B2B Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, website management, marketing automation, CRM management, digital campaign execution, analytics and reporting, technical SEO, Google Ads, Microsoft Advertising, LinkedIn Ads, Meta Ads, GA4, Google Search Console, Tag Manager, SEMrush
Preferred skills
Optimizely CMS, enterprise-level ad account management
Responsibilities
Oversee and maintain company websites and apps; Support marketing automation, CRM processes, and lead flows; Coordinate and execute digital campaigns across channels; Monitor performance and provide actionable insights; Ensure tracking and data quality; Collaborate with Business Units to develop digital activities.
Seniority
Mid-level, hands-on IC
