Commercial & Marketing Lead Kappahl Retail Sweden
Core
Implementing Kappahl Group's commercial and marketing strategies to strengthen the brand, drive sales, and create an attractive customer experience in the Swedish market.
Role type
Commercial & Marketing Lead
Builds
Local marketing campaigns, customer communication activities, and media collaborations for Kappahl Sweden.
Domain
Retail fashion
Deliverable
product features
Required skills
Commercial planning, multi-channel customer communication, market analysis, strategic partnership with store organization, local media investment management, brand positioning
Preferred skills
Cross-functional collaboration, result-driven business focus, translating insights into concrete activities
Technologies
CRM, digital platforms
Responsibilities
Drive commercial and marketing planning for the Swedish market; Adapt central marketing and sales initiatives to local needs; Coordinate customer communication across multiple channels; Analyze market, customer behavior, and trends to identify opportunities; Partner with the store organization to ensure successful campaigns; Manage local media investments and collaborations; Ensure consistent customer experience throughout the journey.
Seniority
Mid-Senior, hands-on IC