CRM- och marknadsspecialist
Core
Operative CRM and marketing specialist role focused on developing smart member trips and data-driven marketing using Dynamics 365 Customer Insights.
Role type
Senior IC CRM and Marketing Specialist
Builds
Member trips, targeted campaigns, and automated communication flows for members and guests
Domain
Travel & Tourism / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Dynamics 365 Customer Insights, Marketing Automation, GA4, Meta Business Manager, Google Ads, A/B testing, Data Segmentation, GDPR compliance
Preferred skills
Member organization experience, Conversion optimization
Technologies
Dynamics 365 Customer Insights, GA4, Meta Business Manager, Google Ads, Google Search Console
Responsibilities
Plan and execute CRM activities, build segments and automated flows, develop member trip content, run A/B tests, ensure data quality and GDPR compliance, activate campaigns, manage Google Ads and Meta with agencies, analyze traffic and conversion in GA4, translate insights into CRM improvements
Seniority
Mid-Senior, hands-on IC