Kravledare / Kravanalytiker CRM
Core
Support a strategic CRM and Marketing Automation initiative by defining information scope, use cases, and requirements to bridge business needs with future information architecture.
Role type
Senior Requirements Analyst / Business Analyst (CRM & Marketing Automation)
Builds
Information architecture foundations and requirement specifications for future CRM systems
Domain
Financial Services (Banking & Insurance) + CRM / Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Requirements elicitation, use case modeling, information architecture support, traceability management, business-IT translation, stakeholder collaboration
Preferred skills
Marketing Automation analysis
Technologies
CRM systems, Marketing Automation platforms
Responsibilities
Document information scope and use cases, support information architects with clear data underpinnings, align requirements with existing and future systems, ensure traceability between requirements and solutions, collaborate with business representatives and architects
Seniority
Senior, hands-on IC