Content Strategist
Core
Develop and produce B2B content (launch materials, guides, case studies, webinars) to drive customer engagement, adoption, and growth for a retail technology SaaS product.
Role type
Content Strategist (Product & Customer Marketing)
Builds
Scalable content assets and storytelling frameworks for product launches and go-to-market initiatives.
Domain
SaaS / Retail Technology / Customer Experience
Deliverable
product features
Required skills
B2B content marketing, SaaS product knowledge, product positioning translation, cross-functional collaboration, data-driven content optimization, AI tool utilization, strategic content planning, thought leadership creation, commercial asset production, sales-led environment experience, native-level English writing.
Preferred skills
Experience with mid-market or enterprise sales environments, experience building content structures and frameworks.
Technologies
AI tools for research and production
Responsibilities
Develop product- and customer-focused content; Translate positioning into structured content plans; Collaborate with Product Marketing to create persona-relevant content; Repurpose content into scalable formats; Own customer storytelling and communicate outcomes/ROI; Ensure alignment across website, campaigns, PR, and enablement; Monitor performance and refine content based on data.
Seniority
Mid-level IC