Specialist inom Digital Analytics och Performance Marketing

Malmö, Sweden💼 Full-time🗓 2026-06-25 → 2026-09-26

Core

Develop and maintain digital analytics tools to track and optimize performance marketing, mapping customer journeys across app and web to improve marketing effectiveness and user experience.

Role type

Specialist in Digital Analytics and Performance Marketing

Builds

Practical and strategic data-driven solutions for marketing teams and business units

Domain

Digital Marketing / Data Analytics

Deliverable

production ML models | dashboards & analysis | product features

Required skills

Digital analytics, Performance marketing, Customer journey mapping, App and web analytics, Data visualization, Strategic planning, Hands-on tool development

Preferred skills

Cross-functional collaboration, Business acumen

Technologies

Digital analytics tools, Web analytics platforms, Mobile analytics platforms

Responsibilities

Develop and maintain digital analytics tools for marketing optimization, Map customer journeys across app and web to identify improvement opportunities, Translate analysis insights into concrete improvements for marketing and UX, Create practical solutions enabling data-driven work for marketing teams

Seniority

Specialist, hands-on IC

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About Avaron AB

At Avaron, you get the security of permanent employment combined with the variety of working at different customers. We place specialists across everything from tech, IT and industry to project management and business support – and whatever the assignment, you have a consultant manager who is there for you and your development. About the Role You will step into a central role where marketing strategy, content, data, and campaign execution come together. The assignment is with a global company in the food and packaging space, where you will support local markets in building and optimizing B2B c