Specialist inom Digital Analytics och Performance Marketing
Core
Develop and maintain digital analytics tools to track and optimize performance marketing, mapping customer journeys across app and web to improve marketing effectiveness and user experience.
Role type
Specialist in Digital Analytics and Performance Marketing
Builds
Practical and strategic data-driven solutions for marketing teams and business units
Domain
Digital Marketing / Data Analytics
Deliverable
production ML models | dashboards & analysis | product features
Required skills
Digital analytics, Performance marketing, Customer journey mapping, App and web analytics, Data visualization, Strategic planning, Hands-on tool development
Preferred skills
Cross-functional collaboration, Business acumen
Technologies
Digital analytics tools, Web analytics platforms, Mobile analytics platforms
Responsibilities
Develop and maintain digital analytics tools for marketing optimization, Map customer journeys across app and web to identify improvement opportunities, Translate analysis insights into concrete improvements for marketing and UX, Create practical solutions enabling data-driven work for marketing teams
Seniority
Specialist, hands-on IC