Digital Analytics Specialist till bolag i Malmö!
Core
Develop and maintain digital analytics tools to track, analyze, and optimize marketing initiatives and customer journeys.
Role type
Digital Analytics Specialist (Consulting)
Builds
Dashboards, reporting solutions, and data-driven insights for marketing organizations.
Domain
Digital Marketing & Analytics
Deliverable
dashboards & analysis
Required skills
Digital analytics, web analytics, marketing analytics, customer journey mapping, dashboard creation, data-to-insight translation
Preferred skills
Digital marketing, large organization experience
Technologies
None explicitly stated
Responsibilities
Develop and maintain digital analytics tools for marketing follow-up; Create dashboards and reporting solutions to support business decisions; Map and analyze customer journeys across web and app; Identify improvement opportunities in digital customer experience and marketing; Collaborate with marketing, business, and internal stakeholders to create data-driven workflows
Seniority
Mid-level, hands-on IC
