Marknadschef
Core
Leading a marketing team to drive brand visibility, digital sales, and member acquisition for a national fitness chain.
Role type
Senior Marketing Manager (Head of Marketing)
Builds
National marketing campaigns, digital sales funnels, and brand consistency across local gym locations.
Domain
Fitness & Health / Consumer Goods
Required skills
Team leadership, digital marketing strategy, performance marketing, CRM management, brand management, PR, data-driven decision making, automation, B2C/B2B sales process development.
Preferred skills
Experience in retail, health, or membership-based businesses.
Technologies
ChatGPT, Claude, Copilot, CRM systems, digital automation tools.
Responsibilities
Lead a team of 8 in communication, content, CRM, performance marketing, and social media; develop and execute national marketing strategy; manage commercial annual plan and KPIs for growth and brand awareness; own digital channels from web/social to e-commerce; collaborate with sales on B2C/B2B processes.
Seniority
Senior, hands-on IC with team leadership