Senior Growth Marketing Manager
Core
Shape the marketing engine for a growing IoT offering, building a data-driven setup to turn traffic into qualified leads and leads into business.
Role type
Senior Growth Marketing Manager
Builds
Digital demand generation and lead generation setup for IoT products
Domain
IoT / SaaS / Tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Digital demand generation, lead generation, marketing automation, conversion optimization, data-driven marketing, Pardot, Salesforce, content creation, CRO testing, sales alignment
Preferred skills
AI-based working methods for content production, building processes from scratch
Technologies
Pardot, Salesforce, AI-based content tools
Responsibilities
Define and drive marketing strategy for IoT offerings; identify target groups and map customer journeys; prioritize initiatives based on business impact; build and scale digital demand generation; optimize web traffic to lead flow; establish digital channels; define content needs and production direction; create web copy, landing pages, and campaign materials; recommend website structure for conversion; drive CRO through testing and analysis; set and track KPIs for traffic, leads, and sales.
Seniority
Senior, hands-on IC