Performance Marketing Specialist
Core
Execute, optimize, and analyze paid digital campaigns to drive engagement, traffic, and growth for Thule's global online presence.
Role type
Performance Marketing Specialist
Builds
Paid digital campaigns across Meta and Google Ads platforms
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Campaign setup, audience targeting, A/B testing, performance analysis, data interpretation, tracking and measurement frameworks
Preferred skills
Experience with both Meta Ads Manager and Google Ads, knowledge of platform developments and best practices
Technologies
Meta Ads Manager, Google Ads
Responsibilities
Manage campaign structures and testing strategies, drive campaign optimization through data analysis, ensure strong tracking and measurement frameworks, deliver actionable insights to improve performance and ROI, contribute ideas to strengthen paid digital presence
Seniority
Individual Contributor