Digital Marketing Specialist till AktivBo
Core
Develop and execute B2B digital marketing activities across the customer journey to generate qualified leads and business opportunities for a SaaS company serving the housing and real estate sector.
Role type
Digital Marketing Specialist (B2B)
Builds
Digital marketing campaigns, content, landing pages, and lead generation workflows for international expansion.
Domain
SaaS / Real Estate / Housing
Required skills
B2B digital marketing, lead generation, SEO, SEM, content marketing, marketing automation, project coordination, Swedish (fluent), German (fluent)
Preferred skills
English proficiency, experience with HubSpot or similar platforms
Technologies
HubSpot, SEO tools, SEM tools, social media platforms, webinar/event platforms
Responsibilities
Plan and execute digital marketing campaigns; Manage SEO, SEM, and conversion optimization; Create content for website, blog, social media, and PR; Build and optimize landing pages and marketing workflows; Coordinate webinars and events; Contribute to international digital marketing strategy.
Seniority
Individual Contributor