Japan Nutrition Brand Manager
Core
Drive sustainable growth of the consumer nutrition brand portfolio through integrated brand strategies, market research, and go-to-market execution.
Role type
Senior consumer brand manager (nutrition/FMCG)
Builds
Consumer nutrition products (e.g., Similac, Ensure, ZonePerfect) for people of all ages
Domain
Healthcare + Nutrition (FMCG)
Deliverable
product features
Required skills
Strategic thinking, consumer marketing principles, market research, data analytics, project management, cross-functional leadership, budget management, agency management
Preferred skills
Nutrition/Pharmaceutical/Healthcare industry experience, innovation/product launch experience, digital marketing/CRM knowledge
Technologies
Market data tools, consumer research platforms, CRM, e-commerce platforms
Responsibilities
Lead annual brand plans and marketing strategies; Identify growth opportunities via consumer and competitive analysis; Define brand positioning and communication strategy; Execute integrated marketing campaigns across digital, social, retail, and PR channels; Track sales, market share, and marketing effectiveness; Manage marketing budgets and ensure regulatory compliance
