Менеджер категорий по торговому маркетингу / TM Category Lead
Core
Developing trade marketing strategies for retail and independent pharmacies to increase sales and market share.
Role type
Trade Marketing Category Lead
Builds
Trade marketing activities and promotional programs for pharmaceutical products
Domain
Pharmaceuticals / Retail Trade Marketing
Deliverable
product features
Required skills
Strategic planning, project management, trade marketing tools, market analysis, data analysis, Excel, PowerPoint
Preferred skills
English (Intermediate+)
Responsibilities
Develop trade marketing strategies for retail and independent pharmacies, plan annual network activities, track task execution, develop special programs with key account managers, calculate and analyze trade marketing events, monitor market and competition, prepare analytical data for retail reviews, analyze advertising campaign results.