Product Marketing Manager
Core
Senior Product Marketing Manager leading U.S. commercialization, market development, and sales enablement for the HeartMate mechanical circulatory support portfolio.
Role type
Senior individual contributor Product Marketing Manager
Builds
U.S. commercialization initiatives, product launches, lifecycle programs, and sales enablement tools for the HeartMate portfolio
Domain
Healthcare / Medical Devices / Cardiology
Deliverable
product features
Required skills
Product launch leadership, cross-functional team influence, market and competitive analysis, strategic planning, project management, stakeholder communication
Preferred skills
Cardiology/heart failure domain expertise, U.S. medical device launch experience, agency/vendor management, MBA
Technologies
None stated
Responsibilities
Lead assigned U.S. commercialization initiatives from planning through execution and optimization; Develop and execute product marketing plans aligned with portfolio strategy; Own defined product launches and lifecycle initiatives; Translate customer and market insights into positioning and messaging; Develop messaging frameworks and sales enablement tools; Partner with Sales and field teams to identify adoption barriers; Analyze program performance and communicate insights to leadership; Lead cross-functional teams across Sales, Clinical, Regulatory, and Finance; Manage project budgets and vendors
Seniority
Senior, hands-on IC