Digital Marketing Strategy Lead
Core
Develop, plan, and execute global digital marketing strategies to transform customer experiences and drive growth for Abbott's Neuromodulation business.
Role type
Digital Marketing Strategy Lead
Builds
Global digital marketing campaigns, customer engagement programs, and integrated marketing initiatives for patient and healthcare professional audiences.
Domain
Healthcare / Neuromodulation / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, media strategy and management, AEO/GEO strategy, marketing automation, CRM, analytics platforms, content creation, multivariate experimentation, data-driven decision making, team leadership, regulatory compliance knowledge
Preferred skills
None stated
Technologies
Salesforce, Marketing Cloud, Google Analytics
Responsibilities
Lead large-scale direct-to-consumer and HCP campaigns; optimize end-to-end customer experience and marketing funnel; develop and test digital campaigns with personalization; partner with cross-functional teams and agencies to launch integrated campaigns; measure performance and translate insights into growth opportunities; share best practices across teams and markets.
Seniority
Mid-Senior, hands-on IC with team leadership