Digital Marketing Strategy Lead
Core
Lead global digital marketing strategy to transform customer experience and drive growth for Abbott's Neuromodulation business through direct-to-consumer campaigns, paid media, and customer engagement programs.
Role type
Senior Digital Marketing Strategy Lead
Builds
Integrated digital campaigns, customer engagement programs, and optimized customer journeys for patients and healthcare professionals.
Domain
Healthcare / Neuromodulation / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, media strategy management, AEO/GEO strategy, marketing automation, CRM, analytics platforms (Salesforce, Marketing Cloud, Google Analytics), content creation, multivariate experimentation, data-driven decision making, team leadership, regulatory compliance.
Preferred skills
None stated.
Technologies
Salesforce, Marketing Cloud, Google Analytics.
Responsibilities
Lead digital marketing initiatives across patient and HCP audiences; optimize end-to-end customer experience and marketing funnel; develop and execute digital campaigns with testing and personalization; partner with cross-functional teams and agencies to launch campaigns; measure performance and translate insights into growth opportunities.
Seniority
Senior, hands-on IC with team leadership.
