Product Marketing Manager
Core
Drive global product marketing strategy and execution for a suite of molecular diagnostics products to support smarter medical and economic decision-making.
Role type
Product Marketing Manager (Diagnostics)
Builds
Global product marketing strategies, annual marketing plans, new product commercialization strategies, and brand alignment across regions.
Domain
Healthcare / Molecular Diagnostics
Deliverable
product features
Required skills
market analysis, product launch execution, financial analysis, regulatory compliance, technical/scientific information interpretation, cross-functional influence, strategic planning, competitive assessment, customer segmentation, written and oral communication.
Preferred skills
MBA, product management or brand marketing experience, global marketing experience, healthcare/med device industry experience, agency management, sales experience.
Technologies
CRM, digital and paid media platforms, SWOT analysis tools.
Responsibilities
Maintain worldwide market expertise including competitor strategies and market trends; develop and update annual marketing plans and strategies; create strategies for new product commercialization and share capture; assess new markets and opportunities for BD and R&D; support sales training and marketing campaigns; partner with global peers to build the brand; ensure alignment of cross-functions at Headquarters and Regions.
Seniority
Mid-level, hands-on IC