Head of Marketing till Mabema
Core
Building a market-leading brand in Machine Vision and AI to automate, quality assure, and streamline customer processes.
Role type
Head of Marketing (B2B)
Builds
Marketing strategy, brand positioning, lead generation campaigns, and event programs for Mabema's automation solutions.
Domain
Industrial automation, Machine Vision, AI, and intelligent systems.
Deliverable
product features
Required skills
B2B marketing strategy, brand management, digital marketing (SEO/SEM/social), lead generation, CRM management, event planning, budget management, stakeholder collaboration.
Preferred skills
Experience in industrial/tech/automation sectors, technical curiosity, complex solution selling.
Responsibilities
Develop and implement overall marketing strategy, manage brand positioning nationally and internationally, execute digital marketing and lead gen campaigns, plan and manage events/trade shows, manage marketing budget and vendor relationships.
Seniority
Senior, hands-on IC
