Head of Launch & Lifecycle Marketing, Sales Region Europe
Core
Lead the transformation of product and services marketing across Europe, building a structured end-to-end approach for launches and lifecycle marketing to drive commercial impact.
Role type
Head of Launch & Lifecycle Marketing (Sales Region Europe)
Builds
A structured, end-to-end marketing framework and standards for product and services launches across Europe.
Domain
Industrial machinery (construction equipment) / B2B services / Sustainable transport
Deliverable
product features
Required skills
Strategic planning, team leadership, cross-functional collaboration, go-to-market execution, stakeholder management, change management, commercial thinking, market analysis
Preferred skills
Experience in international matrix organizations, building new capabilities, driving transformation
Technologies
None stated
Responsibilities
Define and implement launch and lifecycle marketing frameworks; build and lead a multidisciplinary marketing team; position marketing as a trusted business partner; ensure end-to-end ownership of launches from idea to market impact; translate business priorities into clear positioning and messaging.
Seniority
Senior, hands-on IC leader
