Brand Manager, PediaSure Performance & Delivery - Nutrition - Columbus, OH
Core
Lead retail marketing, channel strategy, pricing, assortment, forecasting, and business analytics for the PediaSure brand to drive commercialization and profit margins.
Role type
Senior Brand Manager (Retail & Strategy)
Builds
Retail marketing strategies, business plans, and trade investment programs for PediaSure nutrition products.
Domain
Consumer Packaged Goods (CPG) / Nutrition
Deliverable
product features
Required skills
Retail channel strategy, pricing management, assortment planning, business analytics, financial modeling, strategic business planning, project management, cross-functional collaboration.
Preferred skills
MBA, P&L management experience.
Technologies
Financial models, business planning tools.
Responsibilities
Lead retail marketing activities including distribution and innovation launch plans; develop and execute business plans; maximize ROI on trade investments; analyze business drivers and growth opportunities; present brand programs to senior management.
Seniority
Senior, hands-on IC