Media Coordinator
Core
Operate and optimize paid digital media campaigns (Google, Meta, TikTok) and affiliate marketing to drive sales and growth for a fashion retailer.
Role type
Paid Media Coordinator
Builds
Paid social and affiliate marketing campaigns for a multi-channel digital media mix
Domain
Fashion retail / Digital performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media management, budget optimization, campaign planning, affiliate marketing coordination, data analysis, reporting
Preferred skills
Experience with new platform evaluation, cross-channel media strategy
Technologies
Google Ads, Meta Ads, TikTok Ads, Affiliate platforms
Responsibilities
Plan, track, and optimize campaigns across Google, Meta, and TikTok; manage budgets for specific markets; coordinate and optimize affiliate marketing efforts; analyze results to identify improvements and scalability; collaborate with Paid Social Specialist and Head of Paid Media
Seniority
Individual Contributor, operational and tactical execution