Job
Core
Senior B2B Marketing Lead owning end-to-end strategy and go-to-market execution for the cTrader business direction, serving brokers, prop firms, and fintech partners.
Role type
Senior hands-on IC B2B Marketing Lead
Builds
B2B marketing strategy, integrated campaigns, and demand generation pipelines for cTrader
Domain
Fintech / Trading Platforms / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, go-to-market execution, ICP definition, segmentation, buyer journey mapping, positioning, multi-channel campaign planning, budget ownership, cross-functional alignment, commercial storytelling, funnel optimization, CRM/marketing automation proficiency, AI workflow integration
Preferred skills
Fintech/trading platform experience, account-based marketing, partner marketing, webinar/event management, HubSpot expertise, LinkedIn Ads management, AI agent/automation workflow optimization
Technologies
HubSpot, LinkedIn Ads, CRM, marketing automation platforms, AI agents, Claude, ChatGPT
Responsibilities
Develop and maintain B2B marketing plans translating commercial priorities into quarterly initiatives; define positioning and audience-specific messaging; lead go-to-market plans for product launches and new segments; orchestrate integrated campaigns across content, email, paid media, and events; optimize marketing funnels and lead quality; manage the cTrader marketing budget and track performance; leverage AI tools to accelerate research, content production, and operational execution
Seniority
Senior, hands-on IC