Growth Marketing Specialist till Verendus
Core
Growth Marketing Specialist driving demand generation and pipeline creation for a B2B SaaS platform serving recreational vehicle dealers.
Role type
Growth Marketing Specialist
Builds
B2B SaaS platform for recreational vehicle dealers
Domain
B2B SaaS / Recreational Vehicles
Required skills
Growth marketing strategy, paid media (SEM, LinkedIn), organic search (SEO), content creation, marketing automation (HubSpot), data analysis, dashboarding, lead generation end-to-end, webinar/event planning, AI tool usage
Preferred skills
Experience building marketing functions from scratch, bias for action, rapid testing and iteration
Technologies
HubSpot, LinkedIn Ads, Google Ads, AI tools
Responsibilities
Define and execute digital marketing strategy across organic and paid channels; drive inbound lead generation via nurturing flows and landing pages; plan and execute webinars and lead-generating events; manage and optimize marketing budget; support geographic expansion with localized messaging; own paid campaigns on LinkedIn and Google Ads; optimize the full funnel from traffic to closed deal; create and brief high-converting content; collaborate directly with sales and customer success teams
Seniority
Mid-level, hands-on IC