Marketing Manager - Engagement & Retention
Core
Lead a team of six marketers to design and deliver lifecycle marketing, communications, and education programs that improve member retention and engagement for a superannuation fund.
Role type
Senior Marketing Manager (Team Lead)
Builds
Multi-channel member engagement campaigns, education initiatives, and personalized communication experiences.
Domain
Financial Services / Superannuation
Deliverable
Product features (marketing campaigns & communications)
Required skills
People leadership, multi-channel campaign management, retention strategy, project management, strategic planning, creative development, stakeholder management
Preferred skills
Experience in superannuation or financial services, data-led decision making
Technologies
Owned and paid marketing channels
Responsibilities
Lead, coach, and develop a team of six Engagement Marketing specialists; Design, deliver, and monitor multi-channel member engagement campaigns; Identify opportunities to improve member retention and engagement; Collaborate across departments to align messaging and deliver consistent member experiences.
Seniority
Senior, hands-on IC with people leadership
