Performance Marketer
Core
Designing and selling award-winning baby products (carriers, nests, stroller accessories) for new and expecting parents.
Role type
Performance Marketer
Builds
Digital marketing campaigns across multiple channels
Domain
E-commerce / Baby Products
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
data-driven and analytical mindset, paid campaign management, analytics tools proficiency, KPI definition, cross-functional collaboration
Preferred skills
higher-level education in marketing/performance/analytics
Technologies
search engines, analytics tools
Responsibilities
Plan, execute, and manage digital marketing campaigns across multiple platforms; Use analytics tools to measure campaign performance, gather insights, and continuously optimize for growth; Identify KPIs and success metrics to evaluate and improve campaign effectiveness; Collaborate with the creative team to produce compelling ad materials, videos, and product-focused content informed by performance data and insights.