Konsultuppdrag - Online Marketing Manager
Core
Drive and develop the company's digital presence and sales across owned and purchased channels, focusing on visibility, traffic, conversion, and loyalty.
Role type
Interim Online Marketing Manager
Builds
Digital customer journey, marketing campaigns, and e-commerce platform touchpoints
Domain
E-commerce / B2C
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital marketing strategy, paid social/search/email management, external agency management, marketing automation, campaign planning, data analysis, e-commerce platform development
Preferred skills
Influencer marketing, content production, design tools
Technologies
Google Analytics, CMS, MA/CRM systems
Responsibilities
Drive digital marketing strategy for growth and sales; Ensure effective presence in relevant channels; Manage external agencies for digital marketing and content; Plan, execute, and optimize campaigns; Ensure content aligns with brand platform and business goals; Track, analyze, and report performance against KPIs; Identify improvement areas in conversion and channel strategy; Develop marketing automation, segmentation, and customer database.
Seniority
Mid-level, hands-on IC