Head of Marketing & Sales (vikariat)
Core
Translating business strategy into local marketing strategy to drive customer acquisition and strengthen the brand for a home services company.
Role type
Marketing Manager (Interim)
Builds
Local marketing strategies, performance marketing campaigns, and commercial offers for home cleaning services.
Domain
Home services / B2C marketing
Deliverable
product features
Required skills
Strategic planning, performance marketing, campaign management, project leadership, budget management, go-to-market strategy, commercial offer development, AI tool utilization
Preferred skills
Experience working with specialist teams, navigating matrix organizations, curiosity about new work methods
Technologies
AI tools
Responsibilities
Develop and implement marketing strategies aligned with business goals, drive and optimize performance marketing, plan and coordinate campaigns, manage budget and forecasting, collaborate with sales and commercial teams to develop offers
Seniority
Manager, hands-on IC