Marketing Analyst
Core
Own how we measure growth across every channel, from influencer and affiliate to paid and lifecycle, turning messy data into clear decisions.
Role type
Marketing Analyst (Growth & Attribution)
Builds
Attribution models, dashboards, automated reports, and alerting for marketing channels
Domain
SaaS / AI software creation platform
Deliverable
production ML models | dashboards & analysis
Required skills
marketing attribution modeling (MMM, MTA, incrementality), Lifetime Value modelling, SQL, cohort analysis, ROI calculation, experiment design
Preferred skills
AI tool usage, full-funnel marketing metrics analysis, partner quality evaluation
Technologies
SQL, spreadsheets, analytics tools, AI tools
Responsibilities
Own attribution modeling across marketing channels; analyze influencer and affiliate performance; review full-funnel marketing metrics; calculate ROI for campaigns and recommend scaling; build dashboards and automated reports; partner with engineering on tracking implementation; run incrementality tests and lift studies
Seniority
Individual Contributor, mid-level specialist