Job
Core
Own three key reputation and growth channels (email, PR/reputation, affiliate/partner marketing) to ensure a consistent brand story and drive commercial impact.
Role type
Senior Marketing Manager (Reputation & Growth)
Builds
Global email campaigns, review platform profiles, affiliate/referral programs, and brand presence across media.
Domain
Fintech / Payments / Global Financial Infrastructure
Required skills
Email marketing campaign management, Online reputation management, Affiliate/partner program management, Written English editorial judgment, GDPR compliance, Analytics reporting, Cross-functional collaboration
Preferred skills
Experience in B2B, fintech, payments, or regulated sectors; Experience with marketing platforms (HubSpot, Salesforce, Braze, Klaviyo, Mailchimp); Experience with listening tools (Brandwatch, Meltwater, Mention, Sprout Social); Experience with GA4, Looker Studio
Technologies
HubSpot, Salesforce, Braze, Klaviyo, Mailchimp, Brandwatch, Meltwater, Mention, Sprout Social, GA4, Looker Studio
Responsibilities
Own global email calendar and deploy campaigns; Manage review platforms and respond to public reviews; Run review-generation initiatives; Monitor brand mentions and sentiment; Manage affiliate and referral program recruitment and performance; Coordinate co-marketing campaigns with publishers and partners; Monitor KPIs and benchmark against competitors.
Seniority
Mid-Senior, hands-on IC