Job
Core
Own end-to-end go-to-market and CRM strategies to drive growth, frequency, and retention for inDrive's grocery and restaurant delivery platforms.
Role type
Product Marketing Manager (CRM)
Builds
Scalable lifecycle strategies, multi-channel communication flows, and personalized offers to turn food delivery into a habit.
Domain
Food delivery, groceries, e-commerce, marketplaces
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy design, multi-channel communication orchestration, lifecycle marketing, data analytics (funnels, cohorts, retention), A/B testing, cross-functional leadership, market adaptation
Preferred skills
Bloomreach platform experience, ML-driven CRM systems, high-frequency product experience, emerging markets experience
Technologies
Bloomreach, push notifications, in-app banners, WhatsApp
Responsibilities
Design and own CRM strategies across the full lifecycle; Lead multi-channel communication including push notifications, in-app banners, and messaging channels; Own definition and quality of product & CRM events for funnel tracking and ML use cases; Drive A/B testing and conversion optimization; Act as a connector between Product, Engineering, Analytics, and Local Marketing teams; Adapt CRM strategies to local behavior and supply across multiple countries
Seniority
Mid-level, hands-on IC