Sr PM-T, CRM Communications
Core
Lead the Shopping Intent portfolio of CRM experiences to activate buyer re-engagement signals and drive conversion across owned channels.
Role type
Senior Product Manager (Technical/Growth)
Builds
Customer-facing CRM experiences (email, push, in-app) that turn buyer intent into relevant actions.
Domain
E-commerce marketplace, customer lifecycle management, personalization
Deliverable
product features
Required skills
Technical product management, growth product management, lifecycle/CRM communications, personalization, marketplace dynamics, user behavior-based trigger systems, cross-functional leadership
Preferred skills
AI/ML-powered product systems, data science partnership, experimentation design
Technologies
Email, push notifications, in-app notifications, hub, AI/ML decisioning systems
Responsibilities
Coordinate portfolio vision, strategy, and roadmap; define activation of high-intent shopping signals; lead roadmap prioritization; partner with Engineering and Data Science on targeting and orchestration; translate problems into PRDs and execution plans; lead and influence a small portfolio team of PMs
Seniority
Senior, hands-on IC with team leadership
