Senior Manager Product Marketing
Core
Lead product marketing practice to drive go-to-market strategy, product positioning, and collateral for a digital wholesale management platform serving fashion brands and retailers.
Role type
Senior Manager Product Marketing
Builds
Digital wholesale management platform for fashion brands and retailers
Domain
Fashion industry / SaaS
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, customer value articulation, data analysis, sales enablement, market analysis, cross-functional collaboration
Preferred skills
None stated
Technologies
None stated
Responsibilities
Create go-to-market strategy for new product launches; develop key positioning and growth plans; articulate customer value through product messaging; own marketing timeline for product-driven campaigns; define KPIs and report on performance; develop sales enablement and demand generation assets; develop customer retention assets; provide market analysis and competitive benchmarking; partner with Product Management on persona research; host cross-functional meetings to educate stakeholders
Seniority
Senior, hands-on IC
