Senior Manager Product Marketing
Core
Lead the Product Marketing practice to drive go-to-market strategy, product positioning, and adoption for a digital wholesale management platform serving fashion brands and retailers.
Role type
Senior Manager Product Marketing
Builds
Digital wholesale management platform for fashion brands and retailers
Domain
Fashion industry / SaaS
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, customer value articulation, data-driven insights, sales enablement, market analysis, cross-functional collaboration
Preferred skills
SaaS experience, consultative approach, managing multiple projects
Technologies
Data platforms, marketing automation tools
Responsibilities
Create go-to-market strategy for new product launches, develop positioning and growth plans, articulate customer value through messaging, define KPIs and report on performance, develop sales enablement and demand generation assets, provide market analysis and competitive benchmarking, partner with Product Management on persona research
Seniority
Senior, hands-on IC