Sr Manager, Social Media - BSC (Hybrid)
Core
Lead Exelon's enterprise social media strategy and operations, overseeing governance, content development, audience growth, and platform management to support brand, business objectives, and reputation.
Role type
Senior Manager, Enterprise Social Media Strategy & Operations
Builds
Enterprise social media programs, employee ambassador initiatives, and integrated communications campaigns
Domain
Energy sector, Corporate Communications, Digital Marketing
Deliverable
product features
Required skills
Enterprise social media strategy, Paid and organic social media campaign management, Social listening and analytics, Vendor and budget management, Executive communications counsel, Team leadership and development
Preferred skills
Integrated marketing and branding campaign leadership, Employee advocacy program development, Executive thought leadership support, Experience in highly regulated corporate environments
Technologies
Social media platforms, Analytics tools, Content management systems
Responsibilities
Develop and execute enterprise social media strategy including organic and paid campaigns; Manage enterprise-wide social media platforms and coordinate with utility leads; Lead employee ambassador program to amplify company messaging; Provide strategic counsel to senior executives on digital communications and reputation; Plan and execute integrated communications campaigns; Manage staff performance, coaching, and resource allocation
Seniority
Senior Manager, hands-on leadership with strategic oversight