Head of Loyalty - Hotels
Core
Lead and drive the strategic direction, growth, and commercial performance of loyalty programs for 350+ pubs, hotels, and accommodation venues nationwide, focusing on deepening customer engagement across dining, bars, and gaming.
Role type
Senior leadership head of loyalty (hospitality)
Builds
Multi-year loyalty program roadmap and omnichannel integration for in-venue guest experiences
Domain
Hospitality, entertainment, gaming, retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic vision for loyalty programs, P&L management, customer data analytics, team leadership, cross-functional collaboration, program mechanics design
Preferred skills
Experience in corporate transformation, large-scale customer change programs
Technologies
Advanced analytics platforms, personalization platforms
Responsibilities
Define and execute overarching loyalty strategy, refine program mechanics and reward offerings, manage commercial P&L and ROI, leverage data insights for personalized campaigns, partner with operations and marketing teams, lead and mentor a team of two direct reports
Seniority
Senior, hands-on IC with team leadership