Senior Brand Manager, Acute Haemorrhage Control
Core
Drive strategic and operational management of the Beriplex brand for Acute Haemorrhage Control across Australia and New Zealand, translating global direction into local commercial strategy and execution.
Role type
Senior Brand Manager (Pharmaceutical/Healthcare)
Builds
Beriplex brand strategy, market development plans, and integrated tactical execution for hospital bleeding-management pathways.
Domain
Healthcare / Pharmaceutical / Acute Haemorrhage Control
Deliverable
product features
Required skills
Brand strategy development, market development planning, cross-functional leadership, budget management, forecasting, stakeholder management, agency/vendor management, evidence-led planning.
Preferred skills
Acute care/critical bleeding/coagulation domain knowledge, protocol/pathway adoption experience, health-economic evidence, commercial data analytics, CRM usage.
Technologies
CRM, dashboards
Responsibilities
Own annual brand plan and commercial strategy; translate global strategy to local ANZ plans; develop evidence-led market development plans; identify high-value hospitals and customer segments; convert strategy to tactical execution plans; brief and manage agencies/vendors; maintain forecasts and scenarios; develop insights on protocol adoption and competitive landscape; lead cross-functional brand team; own A&P/OPEX budget; support demand planning and supply discussions.
Seniority
Senior, hands-on IC
