Lead-Affiliate Marketing
Core
Build and scale the affiliate and partnerships growth channel for Paytm Money's wealth-tech products (mutual funds, equities, derivatives) to drive high-quality user acquisition.
Role type
Lead Affiliate Marketing Manager (Fintech/Wealth)
Builds
Scalable affiliate engine and partner ecosystem for investment products
Domain
Fintech / Wealth Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Affiliate marketing strategy, partner acquisition and management, ROI optimization, data analytics and attribution, fraud detection, cross-functional collaboration
Preferred skills
Experience in broking or wealth platforms, scaling affiliate channels, managing large-scale publisher partnerships
Technologies
Attribution tools, performance marketing platforms
Responsibilities
Own and drive affiliate marketing strategy across investment products; Onboard and manage affiliate partners including content platforms and broker comparison sites; Drive high-quality user acquisition while monitoring traffic quality and conversion rates; Launch and optimize campaigns and refine commission structures; Track performance metrics (CAC, ROI, activation) and identify funnel gaps; Collaborate with Product and Growth teams to improve onboarding journeys; Ensure compliance with financial services regulatory guidelines
Seniority
Senior, hands-on IC