International Marketing Lead, SMB Ads
Core
Lead international marketing for OpenAI's SMB advertising platform, driving advertiser acquisition, activation, retention, and revenue growth outside the US.
Role type
Senior IC International Marketing Lead (SMB Ads)
Builds
OpenAI's SMB advertising platform and global go-to-market programs
Domain
AI / Advertising / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
International business ownership, SMB advertising expertise, team hiring and development, global strategy localization, funnel analysis, cross-functional leadership, budget allocation, performance forecasting
Preferred skills
Experience with Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, or Snap; familiarity with advertiser acquisition and campaign setup
Technologies
Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, Snap
Responsibilities
Own international advertiser and revenue targets; prioritize countries based on market potential; launch locally relevant go-to-market programs; improve advertiser experience with Product and Engineering; align regional sales leaders; direct investment across markets; lead performance reviews and growth initiatives; hire and develop the marketing team; connect local insights to global strategy
Seniority
Senior, hands-on IC with leadership responsibilities