CRM Senior Insights Analyst
Core
Senior analyst driving customer engagement, retention, and growth through data-led decision-making for a 3M+ customer base.
Role type
Senior CRM Insights Analyst
Builds
Customer segmentations, campaign performance reports, and automated analytical workflows
Domain
Retail / Pet Care / Customer Analytics
Deliverable
dashboards & analysis
Required skills
Advanced SQL, Data visualization (Tableau/Power BI), Customer segmentation, Campaign measurement, Data automation, Stakeholder management
Preferred skills
Commercial acumen in retail/FMCG, Lifecycle engagement strategy
Technologies
SQL, Tableau, Power BI
Responsibilities
Extract and analyze complex customer and transactional datasets; Design and interpret CRM test-and-control activities; Create insight narratives and visualizations for senior management; Automate repetitive reporting processes; Identify opportunities to improve customer targeting and retention.
Seniority
Senior, hands-on IC
