Data Analyst II - Marketing & Customer Analytics
Core
Partner with marketing stakeholders to evaluate performance, analyze customer behavior and acquisition, and support testing to attract, retain, and delight customers.
Role type
Senior IC marketing data analyst
Builds
Recurring reporting and dashboards, actionable recommendations, and test measurement readouts
Domain
Retail + Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Tableau/Power BI), customer segmentation, A/B testing, data preparation automation, AI tool QA
Preferred skills
Agile methodologies, Jira/GitHub/Confluence, familiarity with marketing channels (social, search, display, CRM)
Responsibilities
Partner with stakeholders on customer and marketing analytics; Interpret data to identify trends and opportunities; Build and maintain reporting dashboards; Conduct ad-hoc analyses of marketing tactics; Support test design and measurement for A/B testing; Improve and automate data preparation processes
Seniority
Senior, hands-on IC
