Promoter Manager
Core
Manage field marketing agencies and a team of over 1500 field marketers/promoters to develop and execute a regional demand generation strategy in line with company sales goals.
Role type
Senior field marketing manager (demand generation)
Builds
Regional demand generation strategy for credit products in emerging markets
Domain
Financial services / Emerging markets
Deliverable
product features
Required skills
Field marketing management, Agency management, Sales target management, Profitability analysis, Budget management, Fraud/risk collaboration, Team performance management, Integrated planning
Preferred skills
Player/coach execution, Value alignment management
Responsibilities
Manage field marketing agencies and a team of over 1500 field marketers/promoters, Set and review targets weekly with the agencies, Check the effectiveness of promoters in meeting their sales targets, Check profitability of promoters, Validate agency invoices against confirmed promoter coverage, Ensure promoters are placed on PIP and non-performers are dismissed, Work closely with fraud and risk management teams, Collaborate with senior marketing leaders, finance and sales leaders to create integrated plans and budgets, Be a player/coach executing and managing field marketing activities, Manage promoter agencies aligned with PayJoy values.