**Marketing Director: Drive Innovation & Craft the Future of Residential Real Estate**
Core
Develop and lead OFFER1's go-to-market playbook, positioning, and multi-channel execution to drive adoption of a mobile-first residential real estate platform.
Role type
Senior Go-to-Market Director (Proptech/SaaS)
Builds
A mobile-first platform using smart contracts and AI for residential real estate transactions
Domain
Proptech / Real Estate Technology
Deliverable
product features
Required skills
Go-to-market strategy, AI-driven marketing, CRM management, demand generation, data analytics, brand strategy
Preferred skills
Experience in early-stage companies, creative leadership, adaptability in startup environments
Technologies
HubSpot, AI tools (chatbots, automated campaign builders, predictive analytics, content-generation platforms)
Responsibilities
Develop GTM playbooks and messaging, execute multi-channel acquisition campaigns, manage CRM and inbound marketing, leverage AI for campaign optimization, analyze campaign performance to refine tactics
Seniority
Senior, hands-on IC
