Marketing Director Drive Innovation Craft The Future Of Residential Real Estate

## About the role OFFER1 is transforming residential real estate with a mobile-first platform that eliminates inefficiencies in the traditional offer process. By leveraging smart contract technology and AI-driven workflows, we bring transparency, speed, and consistency to every transaction. Agents can manage and negotiate offers effortlessly from any device, while sellers benefit from competitive auction dynamics that maximize returns in multiple-offer situations. Our platform is intuitive, scalable, and built to empower all parties involved in the transaction. OFFER1 isn't just another tool—it's a go-to-market (GTM) revolution reshaping how deals get done. ## Responsibilities - GTM Strategy & Execution: Develop and lead OFFER1's go-to-market playbook, from positioning and messaging to multi-channel execution. Identify target audiences, design scalable acquisition funnels, and drive adoption across brokerages and agents. - AI-Driven Marketing: Harness AI tools and platforms to supercharge campaign efficiency, personalization, and market intelligence. Leverage AI for content creation, lead scoring, and predictive analytics to optimize growth. - Strategic Leadership: Spearhead the evolution of our brand, ensuring our narrative is bold, differentiated, and resonates in a crowded proptech space. - HubSpot & CRM Mastery: Manage CRM and inbound marketing strategy to nurture leads, automate workflows, and convert engagement into long-term adoption. - Demand Generation: Build and execute data-backed marketing campaigns (digital, social, video, PR, and partnerships) to create sustained awareness and inbound momentum. - Analytics & Optimization: Use data to evaluate campaign performance, optimize acquisition costs, and continuously refine GTM tactics to maximize ROI. ## Requirements - GTM Expertise: Hands-on experience building and executing go-to-market strategies in SaaS, proptech, or B2B/B2C tech environments. - AI Fluency: Comfort with AI-driven marketing tools (chatbots, automated campaign builders, predictive analytics, content-generation platforms) and a track record of implementing them effectively. - Proven Impact: Demonstrated success in driving adoption, revenue growth, or market penetration at early-stage companies. - Creative Leadership: A visionary mindset combined with the ability to execute tactically. - Adaptability: Thrive in a fast-paced, startup environment where agility, speed, and resourcefulness are critical. - Communication: Strong storytelling skills with the ability to craft persuasive narratives for multiple audiences—agents, brokers, investors, and partners. ## What we offer - Impact: As a foundational hire, you will shape not just our marketing, but how OFFER1 is introduced and scaled in the marketplace. - Ownership: Significant equity alongside salary, so your efforts directly translate into shared success. - Culture: Join a team obsessed with innovation, accountability, and reimagining an outdated industry with cutting-edge solutions. ## About the company If you're passionate about redefining an industry and excited to build GTM strategy with the power of AI, OFFER1 is your stage. Let's reshape real estate together.