**Marketing Director: Drive Innovation & Craft the Future of Residential Real Estate**
Core
Develop and lead OFFER1's go-to-market playbook, positioning, messaging, and multi-channel execution to drive adoption of a mobile-first residential real estate platform.
Role type
Senior Go-to-Market Director (Proptech/SaaS)
Builds
A mobile-first platform using smart contracts and AI to streamline residential real estate offer processes for agents and sellers.
Domain
Proptech / Real Estate Technology
Deliverable
product features
Required skills
Go-to-market strategy, AI-driven marketing, CRM management, demand generation, data analytics, brand strategy
Preferred skills
Experience in early-stage companies, SaaS or proptech environments, creative leadership
Technologies
HubSpot, AI tools, CRM platforms
Responsibilities
Develop GTM playbooks and multi-channel execution strategies; leverage AI for campaign efficiency and predictive analytics; manage inbound marketing and lead nurturing; build data-backed demand generation campaigns; optimize acquisition costs and campaign performance; evolve brand narrative in the proptech space.