Content Marketing Manager
Core
Shaping and executing a long-term content marketing strategy to support business objectives and align with brand values for a cross-border neobank serving Indian migrants in the US.
Role type
Content Marketing Manager
Builds
Digital cross-platform content strategy, content calendars, SEO-optimized articles, and multimedia assets (blogs, infographics, videos, ebooks) for global financial products.
Domain
Fintech / Cross-border banking / Digital marketing
Deliverable
product features
Required skills
Content strategy development, SEO optimization, content calendar management, digital analytics (Google Analytics, SEM Rush), cross-functional coordination, industry trend analysis, multimedia content creation (blog, video, ebooks), design tool proficiency (Adobe InCopy, InDesign), platform management (social media, blogs, print).
Preferred skills
Experience in fast-paced in-house or agency environments, portfolio of published work.
Technologies
Google Analytics, SEM Rush, Adobe InCopy, Adobe InDesign, MS Office, Google Suite.
Responsibilities
Develop digital cross-platform content strategy, manage content calendars, improve keyword ranking via SEO, track content performance and generate reports, coordinate with marketing/design/writing teams, drive content output and turnaround efficiency.
Seniority
Mid-level, hands-on IC