User Acquisition Manager (Facebook Ads)
Core
Managing full-cycle user acquisition campaigns for social gaming products in Tier-1 countries via Meta Ads and other performance channels.
Role type
User Acquisition Manager (Paid Social)
Builds
User acquisition campaigns for social gaming products
Domain
Social gaming, digital marketing, performance marketing
Required skills
Meta Ads campaign management, creative testing and development, funnel strategy design, performance analytics (CAC, ROMI/ROAS, CR, LTV), data-driven decision-making
Preferred skills
Experience with Tier-1 GEO markets, B2C product focus
Technologies
Meta Ads, performance channels
Responsibilities
Create, manage, and optimize advertising campaigns; test new paid social channels and technologies; analyze key performance indicators; develop creative ideas and funnels; participate in marketing strategy building
Seniority
Mid-level, hands-on IC
