Integrated Marketing Manager
Core
Lead and coordinate strategic B2B marketing initiatives to strengthen brand visibility, generate qualified leads, and drive business growth through integrated go-to-market strategies.
Role type
Integrated Marketing Manager (B2B)
Builds
Corporate events, partner campaigns, digital advertising, social media, and internal communications for a digital services company.
Domain
B2B Technology / Digital Services
Deliverable
product features
Required skills
B2B integrated campaign planning, Pardot, Salesforce marketing automation, event management, digital advertising, social media strategy, data analysis, content creation
Preferred skills
SaaS/technology partner ecosystem experience, Salesforce reporting administration
Technologies
Pardot, Salesforce, LinkedIn, Google Ads
Responsibilities
Plan and execute corporate events and industry tradeshows; Develop and implement integrated event marketing strategies; Build joint marketing and sales campaigns with partners; Coordinate digital marketing campaigns including email and paid ads; Manage marketing automation platforms and monitor campaign performance; Own and execute social media strategies on LinkedIn; Coordinate internal and external communications; Maintain corporate website content.
Seniority
Mid-level (4–6 years experience)
