Product Marketing Manager
Core
Shape product marketing strategy for WGSN and IWSR data products to drive customer adoption, retention, and subscription value.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Data intelligence products for global brands and drinks companies
Domain
Consumer trend forecasting and beverage alcohol data
Deliverable
product features
Required skills
Product strategy, go-to-market planning, customer value articulation, data product understanding, cross-functional collaboration, adoption and retention growth
Preferred skills
Experience shaping new product marketing functions, ability to simplify complex data insights
Technologies
Data intelligence platforms, subscription management systems
Responsibilities
Define product marketing roadmap for IWSR data products, collaborate with product and data teams to create compelling value propositions, drive customer adoption and retention strategies, shape group-wide product marketing practices